Episode #1129
Advanced SEO Hack That Gets Results in Less Than 30 Minutes
September 03, 2019

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
  • [00:31] The hack is the Frequently Asked Questions page schema.
  • [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics. 
  • [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
  • [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
  • [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
  • [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
  • [02:00] Think long-term and think about what’s best for the user.
  • [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
  • [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
  • [02:43] He has a video on how to do this along with the code he used.
  • [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
  • [3:03] That’s it for today!
  • [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...

Episode
Do White Papers and Webinars Still Work? #2299
December 05, 2022

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...