Discover Our Latest Podcast Episodes

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Episode
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...

Episode
Do White Papers and Webinars Still Work? #2299
December 05, 2022

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...

Episode
Neil’s Content Plan for 2023 #2297
December 03, 2022

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the ...

Episode
How We Have Been Leveraging AI Writers #2296
December 02, 2022

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to opt...

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...

Episode
Focus on Conversions and Then Traffic #2292
November 28, 2022

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both...