In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Check out more of
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
- (00:18) SGE responses may not be sufficient for hiring decisions
- (01:24) Google may provide citations, but unsophisticated buyers may not seek them out
- (02:49) Google’s citation system may not accurately reflect the value provided by content creators
- (04:17) SGE may affect website traffic, but the extent is uncertain
- (05:31) Google will prioritize maintaining its search ecosystem over short-term earnings
- (06:26) Google’s playbook involves testing changes on a small scale before full implementation
- (06:49) Google cannot afford to cut off traffic as it depends on content creators
- (07:01) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...
In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down ...
In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS...