Episode #
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
February 15, 2024

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.


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  • (00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
  • (00:18) SGE responses may not be sufficient for hiring decisions
  • (01:24) Google may provide citations, but unsophisticated buyers may not seek them out
  • (02:49) Google’s citation system may not accurately reflect the value provided by content creators
  • (04:17) SGE may affect website traffic, but the extent is uncertain
  • (05:31) Google will prioritize maintaining its search ecosystem over short-term earnings
  • (06:26) Google’s playbook involves testing changes on a small scale before full implementation
  • (06:49) Google cannot afford to cut off traffic as it depends on content creators
  • (07:01) That’s it for today! Don’t forget to rate, review, and subscribe!

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