Episode #
AI vs Internet Transformation
February 19, 2026

AI adoption is accelerating faster than the internet era, and in this episode Neil and Eric break down what that means for jobs, brands, and businesses. They debate early vs late adoption, enterprise AI inertia, OpenAI vs Google Gemini, and why brand moat still matters in an AI world. From ChatGPT and Claude to switching costs and enterprise politics, this episode challenges you to rethink how fast you need to move in the AI transformation.

Key Takeaways

AI adoption is happening faster than the internet

Brand is still the ultimate moat

Enterprise AI switching costs are lower than you think

Chapters:

(00:00) Internet vs AI Adoption Speed

(02:13) Why AI Is Accelerating Faster

(04:02) AI Job Loss and Enterprise Lag

(05:13) Early vs Late Adopter Strategy

(10:27) AI Content and Newsjacking

(13:49) Why Brand Is the Real Moat

(20:09) AI Model Switching Costs

(23:13) Enterprise AI Buying Decisions

Discover Latest Episodes

Episode
The Rule of 7 Is Dead: Why You Need 28 Touches Now
October 22, 2026

Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...

Episode
Do NOT Sleep on X Money!
October 20, 2026

Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...