In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everythin...
In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But th...
In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will ...
In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to colle...
In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current e...
In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus us...
In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...
In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...
In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...
In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...
In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...
In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, ...