In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it ...
In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone nu...
In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask you...
In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel li...
In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping ...
In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content crea...
In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he mean...
In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works be...
In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it...
In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your bus...
In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn...
In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can ...