In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works be...
In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it...
In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your bus...
In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn...
In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can ...
In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While...
In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To l...
In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer exper...
In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to sc...
In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and ince...
In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to f...
In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a...