In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are...
In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today...
In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just...
In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost ver...
In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate lea...
In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and bran...
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which require...
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which require...
In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that makin...
In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like ...
In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolve...
In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any s...