In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and bran...
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which require...
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which require...
In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that makin...
In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like ...
In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolve...
In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any s...
In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and smal...
In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring...
In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, soli...
In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief ...
In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this ...