Discover Our Latest Podcast Episodes

neil-patel-and-eric-siu
Episode
How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
July 03, 2024

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over t...

Episode
How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
July 03, 2024

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over t...

Episode
The hidden agenda behind the presidential debate, RFK’s alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
July 02, 2024

In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbr...

Episode
The hidden agenda behind the presidential debate, RFK’s alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
July 02, 2024

In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbr...

Episode
Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
July 01, 2024

In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gai...

Episode
Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
July 01, 2024

In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gai...

Episode
Communities as the new SEO, Airbnb’s customer service fiasco, Elon takes ‘likes’ private, & more
June 28, 2024

In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement ...

Episode
Communities as the new SEO, Airbnb’s customer service fiasco, Elon takes ‘likes’ private, & more
June 28, 2024

In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement ...

Episode
Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
June 27, 2024

In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple ...

Episode
Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
June 27, 2024

In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple ...

Episode
Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks’ 7-month turnaround
June 26, 2024

In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howar...

Episode
Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks’ 7-month turnaround
June 26, 2024

In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howar...