In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept o...
In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's frien...
In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue ...
Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal bra...
In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the im...
In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to cra...
In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique sp...
In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue gener...
Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks abou...
In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we ...
In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order value...
In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussio...