In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to pr...
In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for...
In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on t...
In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh co...
In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text ...
In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their...
In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity t...
In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune i...
In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a c...
In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, a...
In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, a...
In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recessi...