Neil Patel and Eric Siu break down the rise of “token maxing,” why AI token spend without ROI is dangerous, and how companies like Anthropic, OpenAI, Google, and Microsoft are battling for AI domi...
Neil and Eric break down why the AI job apocalypse narrative is wrong, using fresh data on software engineering demand, AI-powered productivity, product manager hiring trends, and the rise of “AI-pi...
Eric and Neil break down 3 marketing roles they believe AI will kill first, why entry-level execution work is getting compressed fast, and what marketers need to do now to stay valuable. They also cov...
Eric and Neil break down how Eric cut his AI token spend from around $7,500 a month to nearly $0 by changing his model hierarchy, fixing fallback issues, and reducing unnecessary API usage....
Eric and Neil break down how AI is changing software and what founders need to understand as user behavior, distribution, and product expectations keep shifting. They unpack why building around websit...
Eric and Neil break down how Clavicular built a viral marketing machine, why clipping is starting to look a lot like paid media, and what businesses can learn from that playbook. Reports on Clavicular...
Eric and Neil break down the fake GitHub star economy, why startup credibility signals are easier to manipulate than most people realize, and what that means for trust online. They also get into emplo...
Eric and Neil break down the new media flywheel, why clips, live shows, and community now work together, and why entrepreneurs need to think more like media companies....
Eric and Neil break down why clips are becoming more valuable than the actual show, and why the real shift in media has less to do with long-form content and more to do with packaging, distribution, a...
Eric and Neil break down why marketing feels different now, and why the real shift may have less to do with long-form content and more to do with clips, packaging, distribution, and platform-native me...
Eric and Neil break down a genius AI prospecting system a pool builder is using to target high-value homes, render custom backyard pools, and mail personalized postcards on autopilot. They also unpack...
Eric and Neil break down why Anthropic’s next big moat may have nothing to do with raw model intelligence and everything to do with permission, governance, and trust inside enterprise systems. They ...