In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a si...
In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results...
In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and m...
In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the...
In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience...
In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows whe...
In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tun...
In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingl...
In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that ...
In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow th...
In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average t...
In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content sin...