In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don’t Do This
• [00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference.
• [01:00] When it comes to Amazon, there is a lot of “short-termism”.
• [01:20] When you work on Amazon, you do not control the customers.
• [01:45] Marketing has now moved to being an omni-channel approach.
• [02:20] Amazon is growing, but as it grows, there will be more and more competition.
• [02:35] Because of this, you need to diversify.
• [04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue.
• [04:45] Amazon sellers’ revenue can go to $0, because other sellers can flag you and get you banned (for no real reason).
• [05:15] If you have your own website, you won’t have to rely on Amazon as your only channel.
• [06:09] That’s it for today!
• [06:12] If you are interested in corporate training, tweet at Eric.
• [06:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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