Episode #
Are Agencies Ripe For Rollups?
November 26, 2023

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: Are Agencies Ripe For Rollups?
  • (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+
  • (01:44) Combining smaller agencies can generate more revenue and savings
  • (03:20) Cross-selling services between agencies can increase profitability
  • (04:34) Many agencies are looking to sell due to a lack of leads and high churn
  • (05:45) Agencies’ valuations and expectations are declining
  • (06:54) Unrealistic expectations are hindering agency roll-ups
  • (07:00) The timing for agency acquisitions is getting closer
  • (07:20) That’s it for today! Don’t forget to rate, review, and subscribe!

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