In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Are All Google SERP CTRs Created Equal?
- [00:49] Back in the day SERP ads did not blend in as well.
- [01:14] A number one result had an average clickthrough rate of about 30%.
- [01:25] If you now have other elements on the page the clickthrough rate drastically changes.
- [02:00] It is hard for people to distinguish between an ad and an organic result.
- [02:16] Why the results with clickthrough rates for educational content have tanked so much.
- [03:20] Counter this effect by using on-SERP SEO to get traffic to your website.
- [03:55] It is also a branding game – so use your company name in the title tag.
- [04:19] That’s it for today!
- [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our ...
In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. N...
In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annuall...