Episode #1470
Are All Google SERP CTRs Created Equal?
August 10, 2020

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are All Google SERP CTRs Created Equal? 
  • [00:49] Back in the day SERP ads did not blend in as well.
  • [01:14] A number one result had an average clickthrough rate of about 30%.  
  • [01:25] If you now have other elements on the page the clickthrough rate drastically changes. 
  • [02:00] It is hard for people to distinguish between an ad and an organic result.
  • [02:16] Why the results with clickthrough rates for educational content have tanked so much. 
  • [03:20] Counter this effect by using on-SERP SEO to get traffic to your website. 
  • [03:55] It is also a branding game – so use your company name in the title tag. 
  • [04:19] That’s it for today!
  • [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Sistrix

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
GPT-4 & Marketing, Balaji’s Bet, My First Million collab, video podcasts & more (R1)
March 25, 2023

Give us feedback on this new format in the ratings section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Learn more about your ad choices. Visit megaphone....

Episode
The Recipe For Success With Any Content #2408
March 24, 2023

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of...

Episode
How to Nail Your Public Speaking Performance #2407
March 23, 2023

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting read...