In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Are All Links Created Equal?
• [00:50] Think about it from an algorithmic perspective. Would you treat every link the same?
• [01:05] No, because not all links are equal.
• [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.
• [02:00] Instead of going for domain authority, go for the most relevant link.
• [02:30] Getting contextual links these days is the most effective method.
• [03:15] Don’t just link to one website. There will be diminishing returns.
• [03:33] You also want the link to be rich in anchor text.
• [04:25] Neil spends more money on this than most people, which he admits is a way to cheat.
• [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.
• [05:02] Build relationships with different sources.
• [05:20] That’s it for today!
• [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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