Episode #809
Are All Links Created Equal?
October 18, 2018

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Are All Links Created Equal?
  • [00:50] Think about it from an algorithmic perspective. Would you treat every link the same?
  • [01:05] No, because not all links are equal.
  • [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.
  • [02:00] Instead of going for domain authority, go for the most relevant link.
  • [02:30] Getting contextual links these days is the most effective method.
  • [03:15] Don’t just link to one website. There will be diminishing returns.
  • [03:33] You also want the link to be rich in anchor text.
  • [04:25] Neil spends more money on this than most people, which he admits is a way to cheat.
  • [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.
  • [05:02] Build relationships with different sources.
  • [05:20] That’s it for today!
  • [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

 

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...