Episode #
Are Rebrands A Good Idea? #2505
July 07, 2023

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it’s the right move for your business.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Are Rebrands A Good Idea?

[00:22] Why we are not fans of rebranding.

[01:36] Rebranding when reviews are bad: Spectrum.

[02:33] Remembering a viral post about Comcast.

[02:59] Hear examples of bad rebrands and missed opportunities.

[04:29] How rebrands can complicate marketing strategies.

[05:10] Good examples of successful rebrands. 

[05:51] Important lessons from successful rebrands.

[06:05] We unpack Neil’s recent rebranding experience.

[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Spectrum
Comcast
ChatGPT

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel 
Twitter @ericosiu

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....