Episode #
Are Rebrands A Good Idea? #2505
July 07, 2023

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it’s the right move for your business.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Are Rebrands A Good Idea?

[00:22] Why we are not fans of rebranding.

[01:36] Rebranding when reviews are bad: Spectrum.

[02:33] Remembering a viral post about Comcast.

[02:59] Hear examples of bad rebrands and missed opportunities.

[04:29] How rebrands can complicate marketing strategies.

[05:10] Good examples of successful rebrands. 

[05:51] Important lessons from successful rebrands.

[06:05] We unpack Neil’s recent rebranding experience.

[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Spectrum
Comcast
ChatGPT

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel 
Twitter @ericosiu

Discover Latest Episodes

Episode
How To ACTUALLY Get ANYTHING You Want
April 24, 2024

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...

Episode
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
April 24, 2024

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...

Episode
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a
April 23, 2024

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...