Episode #
Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245
October 11, 2022

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other.


  • [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels.
  • [00:29] What the statistics show us currently.
  • [00:44] Other features on Instagram, and why TikTok is not necessarily winning.
  • [01:35] Repurposing content and maximizing your reach across the platforms.
  • [01:48] Meta’s numbers around engagement with Reels.
  • [02:20] Why we recommend posting to YouTube Shorts.
  • [02:51] The benefits of the social media sites copying each other.
  • [03:14] That’s it for today!
  • [03:19] Go to https://www.marketingschool.io for more resources.


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