In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other.
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels.
- [00:29] What the statistics show us currently.
- [00:44] Other features on Instagram, and why TikTok is not necessarily winning.
- [01:35] Repurposing content and maximizing your reach across the platforms.
- [01:48] Meta’s numbers around engagement with Reels.
- [02:20] Why we recommend posting to YouTube Shorts.
- [02:51] The benefits of the social media sites copying each other.
- [03:14] That’s it for today!
- [03:19] Go to https://www.marketingschool.io for more resources.
Links Mentioned in Today’s Episode:
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...
In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...
In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression...