In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are You Leveraging This New Form of Marketing?
• [00:40] The use of emojis in text message advertising.
• [01:37] The surprising amount of sales from mobile text messaging.
• [02:20] Privacy rules and the US’ own version of GDPR.
• [03:04] E-commerce marketing through text messaging and its efficacy.
• [03:23] Some useful tools that we use for this task.
• [04:08] Using text-based marketing for reminders for scheduled calls.
• [04:35] That is it for today!
• [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Luxor Linens
• Jonah Hill
• Angels and Entrepreneurs
• Call Loop

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