In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately!
TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here’s Why).

[00:43] Downsides to batching content, including being slow to respond to topical issues.

[01:25] How batching content ahead of time can prevent you from leveraging trends.

[02:11] The psychology behind why reaction videos perform so well.

[02:40] Adjust your batching process to make room for current events in your content.

[03:36] Exploring the relationship between trending topics and audience retention.

[03:50] Tips for batching your content appropriately (flexibility is key!)

[04:15] That’s it for today! Don’t forget to rate, review and subscribe!

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NP Digital << Neil’s ad agency

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Twitter @ericosiu

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