Episode #
Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu
September 28, 2023

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!

[00:00] Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.

[00:38] AI tools that Eric and Neil use to save time and boost marketing performance.

[02:51] The problem with a lot of AI tools out there when it comes to content quality.

[04:47] Reasons that people tend to overestimate what AI can do for them in the short run.

[05:54] Why Eric believes that agencies will boom in the next decade thanks to AI.

[06:29] Thoughts on AI from the recent 2023 All-In Summit.

[07:54] The limitations of using AI for content creation versus analytics and data.

[12:02] Successful ways that we’ve used AI to create basic tools.

[13:40] Three types of AI: automated, augmented, and artificial intelligence. 

[16:35] How to rank highly on Generative Pre-trained Transformer (GPT) searches.

[20:05] What AI can enable you to do now and in the future.

[20:50] The worst black hat SEO tactics we’ve ever used to boost our rankings. 

[23:16] Why do independent thinkers with first-hand experience achieve maximum success?

[24:30] Advice for expanding your AI use cases: think bigger!

[25:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

All-In Summit 2023

INBOUND Conference

Peech AI

Opus Pro








‘Google’s 200 Ranking Factors: The Complete List (2023)’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...