Episode #
Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu
September 28, 2023

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!

[00:00] Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.

[00:38] AI tools that Eric and Neil use to save time and boost marketing performance.

[02:51] The problem with a lot of AI tools out there when it comes to content quality.

[04:47] Reasons that people tend to overestimate what AI can do for them in the short run.

[05:54] Why Eric believes that agencies will boom in the next decade thanks to AI.

[06:29] Thoughts on AI from the recent 2023 All-In Summit.

[07:54] The limitations of using AI for content creation versus analytics and data.

[12:02] Successful ways that we’ve used AI to create basic tools.

[13:40] Three types of AI: automated, augmented, and artificial intelligence. 

[16:35] How to rank highly on Generative Pre-trained Transformer (GPT) searches.

[20:05] What AI can enable you to do now and in the future.

[20:50] The worst black hat SEO tactics we’ve ever used to boost our rankings. 

[23:16] Why do independent thinkers with first-hand experience achieve maximum success?

[24:30] Advice for expanding your AI use cases: think bigger!

[25:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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All-In Summit 2023

INBOUND Conference

Peech AI

Opus Pro








‘Google’s 200 Ranking Factors: The Complete List (2023)’

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Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

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