Episode #
BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets
July 19, 2023

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm! 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: the secrets of the LinkedIn algorithm.
  • [00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside.
  • [01:37] Typical account types that get down-ranked and up-ranked.
  • [02:10] How the criteria changes per country and other factors that affect it.
  • [02:31] Topics you should talk about depending on your racial profile. 
  • [03:17] The four levels that they use to rank content.
  • [03:50] Thoughts on the incentives that drive this.
  • [04:11] How our hosts would do things differently if they worked at LinkedIn.
  • [04:47] A case study that Eric looked at and the value of playing by the rules.
  • [05:16]  Thoughts on the level of transparency when it comes to algorithms in LinkedIn versus Twitter.
  • [06:33] That’s it for today! Don’t forget to rate, review, and subscribe!

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