Episode #753
Best Way to Write a Cold Email
August 23, 2018

In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Best Way to Write a Cold Email
  • [00:35] When Eric started emailing people, he would write epic novels.
  • [00:53] It’s important that your emails are concise. No one wants to read a novel!
  • [01:03] Make sure you personalize it in some way.
  • [01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.
  • [01:40] Don’t make a sales pitch, pitch a call or a smaller ask.
  • [02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.
  • [02:07] Build a conversation.
  • [02:22] Ask people for their feedback, then maybe get on the phone with them.
  • [02:28] Ask if certain changes would sweeten the pot for the customer.
  • [03:26] Build a relationship before you pitch your customer.
  • [03:52] Most people fail at emailing because they pitch in the very first email.
  • [04:07] Take the Neil Patel template and customize it.
  • [04:20] Taking the extra step to personalize your emails will up your conversions.
  • [04:33] That’s all for today!
  • [04:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...