Episode #
Biz Lessons Behind Instagram Making $660M on Blue Checkmarks #2434
April 24, 2023

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram’s decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!

[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.

[00:34] A rundown of the Instagram blue checkmark news story.

[01:14] The differences between Instagram and Twitter.

[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.

[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.

[04:07] The business lessons we can all learn from this development at Instagram. 

[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:






Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

How to Deal with Ad Fatigue #2629
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...

Why Neil & Eric Are Going Harder on Written Content Now #2628
December 06, 2023

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweet...

The TikTokification of Everything #2627
December 05, 2023

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance ...