Episode #
Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242
October 08, 2022

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager!


  • [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine.
  • [00:41] What inspired Codie to depart from M&A to create content and how it blew up?
  • [02:01] How content is the new leverage and its misunderstood value?
  • [02:19] The four types of leverage and how they came into existence. 
  • [03:02] The 21st-century type of leverage: attention.
  • [03:23] Why having a personal brand is essential to using leverage to its maximum potential.
  • [03:49] The power of attention arbitrage. 
  • [04:39] Why and how you should grow on the internet without dancing like a teenager.
  • [05:07] Why Cody is focusing more on the why than the how.
  • [05:31] The problem of people not spending enough time on content. 
  • [05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com.
  • [06:22] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:29] Go to https://marketingschool.io/ to learn more!


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