In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren’t Using
- [00:36] Alex Becker teaches a course and has marketing automation software.
- [00:59] He uses the webinar to sell his software and other courses.
- [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
- [01:40] This makes people feel like they are getting a lot of value.
- [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
- [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
- [03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
- [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
- [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
- [05:40] That’s it for today!
- [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...
In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....
In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...