Episode #708
Bundling: The Marketing Hack That You Aren’t Using
July 09, 2018

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren’t Using
  • [00:36] Alex Becker teaches a course and has marketing automation software.
  • [00:59] He uses the webinar to sell his software and other courses.
  • [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
  • [01:40] This makes people feel like they are getting a lot of value.
  • [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
  • [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
  • [03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
  • [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
  • [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
  • [05:40] That’s it for today!
  • [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
The $100M Marketing Strategy In An AI World
June 27, 2025

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools t...

Episode
Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now
June 26, 2025

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and auth...

Episode
Real World AI Use Cases We’re Using
June 25, 2025

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role...