Episode #708
Bundling: The Marketing Hack That You Aren’t Using
July 09, 2018

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren’t Using
  • [00:36] Alex Becker teaches a course and has marketing automation software.
  • [00:59] He uses the webinar to sell his software and other courses.
  • [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
  • [01:40] This makes people feel like they are getting a lot of value.
  • [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
  • [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
  • [03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
  • [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
  • [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
  • [05:40] That’s it for today!
  • [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
Google’s huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias
February 27, 2024

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the ...

Episode
What’s Changing in Paid, Brandformance vs Performance Marketing, It’s Impossible to Track the Customer Cycle & more
February 26, 2024

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take...

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...