In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren’t Using
- [00:36] Alex Becker teaches a course and has marketing automation software.
- [00:59] He uses the webinar to sell his software and other courses.
- [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
- [01:40] This makes people feel like they are getting a lot of value.
- [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
- [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
- [03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
- [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
- [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
- [05:40] That’s it for today!
- [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...
In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...
In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...