In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren’t Using
• [00:36] Alex Becker teaches a course and has marketing automation software.
• [00:59] He uses the webinar to sell his software and other courses.
• [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
• [01:40] This makes people feel like they are getting a lot of value.
• [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
• [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
• [03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
• [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
• [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
• [05:40] That’s it for today!
• [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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