Episode #
Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube
September 01, 2023

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates! 


  • (00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube.
  • (00:04) Some context on our Marketing School YouTube channel.
  • (01:08) Why you shouldn’t compare your subs to other channels.
  • (01:38) A breakdown of our growth rate and what our numbers are looking like.
  • (02:08) What we have been doing to compound our growth rates.
  • (03:49) The value of sharing screens when your content is educational.
  • (04:29) Our approach to optimizing thumbnails.
  • (05:33) What our retention rates are.
  • (05:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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