Episode #
Clickbait Doesn’t Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands
April 23, 2025

In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.

TIME-STAMPED SHOW NOTES

(00:00) The Shift from Clickbait to Quality Content
(02:57) The Importance of Retention and Sub Hooks
(05:47) Creating Authentic and Valuable Content
(09:07) Strategic Event Participation and Networking
(12:05) Rethinking Marketing Strategies and Customer Focus
(15:04) Consumer Behavior and Brand Perception

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For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu

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