Episode #
Coca-Cola’s New Marketing Formula
September 29, 2023

In episode #2567, we unpack the mystery behind Coca-Cola’s new marketing formula. Join us as we quench your curiosity and explore how one of the world’s most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola’s marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you’re a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: Coca-Cola’s New Marketing Formula.
  • (00:11) Takeaways from a Wall Street Journal article on the subject.
  • (00:41) An overview of Coca-Cola’s new marketing strategy.
  • (02:03) Focusing on the core of the business and its values.
  • (02:33) What makes Coca-Cola’s marketing approach innovative?
  • (03:01) Important takeaways from their marketing strategy.
  • (03:33) Coca-Cola’s focus on event-based marketing.
  • (04:36) Why traditional marketing approaches are still relevant. 
  • (05:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
How ChatGPT’s Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
August 28, 2025

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenu...

Episode
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
August 27, 2025

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platform...

Episode
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
August 26, 2025

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...