Episode #
Coca-Cola’s New Marketing Formula
September 29, 2023

In episode #2567, we unpack the mystery behind Coca-Cola’s new marketing formula. Join us as we quench your curiosity and explore how one of the world’s most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola’s marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you’re a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!


  • (00:00) Today’s topic: Coca-Cola’s New Marketing Formula.
  • (00:11) Takeaways from a Wall Street Journal article on the subject.
  • (00:41) An overview of Coca-Cola’s new marketing strategy.
  • (02:03) Focusing on the core of the business and its values.
  • (02:33) What makes Coca-Cola’s marketing approach innovative?
  • (03:01) Important takeaways from their marketing strategy.
  • (03:33) Coca-Cola’s focus on event-based marketing.
  • (04:36) Why traditional marketing approaches are still relevant. 
  • (05:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
June 14, 2024

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current...

The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
June 13, 2024

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat ...

Gamestop’s Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep’s amazing SEO & brand strategy (22M monthly searches)
June 12, 2024

In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising, and the importance of building a strong ...