In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice.

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TIME-STAMPED SHOW NOTES:

• [00:27] Conferences Will Lose You Money Unless You Do This
• [00:35] Most people attend the wrong conferences.
• [00:55] There are conferences where people are paying $20,000 to attend.
• [01:10] Even if you get paid to speak, doesn’t mean you’re going to generate an ROI.
• [01:14] The audience may not be the right fit for your company.
• [01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers.
• [02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people.
• [02:51] This is a good way to control some of the outcome.
• [03:30] Focus on the smaller events, as it’s much easier to close a deal.
• [03:46] Get cards, get info, and follow up.
• [04:33] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell.
• [04:54] That’s it for today!
• [04:59] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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