Content Marketing Doesn't Work The Way You Think | Ep. #676

Episode #676

Content Marketing Doesn’t Work The Way You Think

June 07, 2018

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected.

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: Content Marketing Doesn’t Work The Way You Think
[00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.
[01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.
[01:20] You just have to keep in mind how conversions work.
[01:38] The second school of thought is that quality wins over quantity every time.
[01:50] Backlinko writes infrequent, high-quality content.
[02:07] HubSpot posts the most content, but their quality isn’t as good.
[02:44] However, they still do extremely well in rankings, conversions, etc.
[03:08] Backlinko is worth less than HubSpot.
[03:40] Guest contributors can bring in new audience members and get you more conversions.
[04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well.
[04:20] It’s all about creating a framework/system for posts and guest posts.
[04:35] Read the post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds.
[04:48] You will have hits and misses, but the more you post, the more likely you are to be successful.
[05:00] Content marketing will boost your site authority.
[05:20] That’s it for today!
[05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!