Episode #
Content That Actually Converts Into Enterprise Customers
July 25, 2023

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now!


  • [00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers.
  • [00:42] A look at some data on viral content.
  • [01:55] Neil shares what he has learned regarding content.
  • [02:48] How NP Digital assesses marketing content.
  • [03:15] Benefits of focusing on a marketing niche.
  • [03:55] Best practices for formatting blog content.
  • [04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content.
  • [06:11] Programmatic advertising and the sales funnel explained.
  • [06:58] Tracking the progress and producing new content.
  • [07:26] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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