Episode #
Crazy Marketing Lesson We Learned From Expedia # 2512
July 18, 2023

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.
TIME-STAMPED SHOW NOTES:

[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.

[00:39] Expedia conducted an experiment leading to improved results

[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI

[03:04] Examples of other companies, adopting omnichannel strategies are discussed

[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.

[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
 
Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Discover Latest Episodes

Episode
The AI Influencer That Makes $10M A Year
February 18, 2025

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity...

Episode
YouTube Citation Surges 414 Percent in AI Overviews
February 17, 2025

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...

Episode
The 14% Conversion Boost That Most Companies Miss
February 14, 2025

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...