In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!
TIME-STAMPED SHOW NOTES:
- [00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
- [00:40] Some examples of “better relationship platforms.”
- [01:00] Why do you want discovery platforms with good reach to become relationship platforms?
- [03:09] How specific content allows us to generate more revenue (with fewer views).
- [03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
- [05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...