In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Do Headings Really Impact Your Rankings?
- [00:35] The surprising test results that sparked this conversation.
- [01:42] The four groups of headings that Neil used to measure efficacy.
- [02:29] Which groups improved traffic and which groups declined — what does Google like?
- [03:19] Same font sizes result in shorter visits to your site.
- [04:05] Pulling snippets from headings and making it easier for search engines.
- [04:17] That is it for today!
- [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...
In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...
In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...