In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Do Podcast Ads Actually Work?
- [00:34] What podcast ads are and why most do not work.
- [01:23] The key to podcast ads: relevant content to the platform.
- [02:01] Some examples of top brands who advertise on podcasts.
- [03:20] Consider creating your own podcast as a means of advertising!
- [03:42] Different spots to monetize and making these relatable.
- [04:12] That’s it!
- [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
- Top Brands Advertising on Podcasts
- Squarespace
- Rocket Mortgage
- ZipRecruiter
- CashApp
- Stamps
- Audible
- Casper
- DreamHost
- Tim Ferriss
- Joe Rogan
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...