Episode #372
Do Social Sharing Buttons Still Work?
August 07, 2017

In Episode #372, Eric and Neil discuss whether social sharing buttons still work. Tune-in to learn whether social sharing buttons are effective in driving traffic to your site, how to use them properly if you still wish to use them, and an alternative to the buttons that is proven to work.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Do Social Sharing Buttons Still Work?
  • 00:39 – Sumo is a plugin for social share buttons
  • 00:47 – Eric personally uses Buffer to share
  • 00:58 – Neil tracked the social share button clicks
    • 01:03 – It drives traffic once in awhile
  • 01:22 – The only way to get traffic from social share buttons are to integrate them within the post
    • 01:30 – Click to tweet
    • 01:34 – Having quotes or snippets within your blog post that is easy to share drives more traffic
    • 01:45 – Integrating the buttons within the blog post is more effective than scrolling social buttons within the blog
  • 02:05 – The percentage of clicks is NOT high
  • 02:25 – For Eric, social sharing buttons don’t work
  • 02:33 – If you still put them in, just choose the major social media sites
  • 02:50 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate
  • 03:46 – That’s it for today’s episode!

3 Key Points:

  1. Social sharing buttons does work, but it needs to be integrated into the post.
  2. An alternative to social sharing buttons is adding a click to tweet somewhere in your post.
  3. If you still want social sharing buttons, just pick the major social media sites.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....