In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Do White Papers and Webinars Still Work?
- [00:24] Explaining exactly what white papers and webinars are.
- [01:30] Good content works; why this rule applies to white papers and webinars.
- [02:08] Reasons that webinars have worked well for us.
- [03:10] Getting specific to boost revenue.
- [03:32] That’s it for today!
- [03:37] Go to https://www.marketingschool.io for more resources.
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