In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider.

Time Stamped Show Notes:

• 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer?
• 00:37 – NO, You don’t need to do coding
  • 00:42 – HTML skills are helpful but it’s not necessary
  • 00:50 – Some tools to help you become successful are ClickFunnels, Lead Pages, Unbounce, and WordPress
• 01:12 – In general, you don’t need to learn to code
• 01:31 – You can always hire a developer in Upwork
• 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more
• 03:03 – Stay in your lane, stay focused
• 03:13 – Be very creative and technical
• 03:44 – You also need to be able to understand math
• 05:17 – Use Zapier so you can hook different web applications together
• 06:17 – If you want to learn data science, check DataCamp
• 06:34 – If you want to learn coding, check Treehouse and Codecademy
• 06:44 – Check web analytics to learn more about analytics
• 07:10 – Read Kaushik’s blog
• 07:42 – That’s it for today’s episode!

3 Key Points:

1. Coding is not a requirement but it’s helpful.
2. You can always hire people to code for you.
3. Remember to be creative, technical, and focused.

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