Episode #
Does Ad Quality Score Still Matter in 2023? #2435
April 25, 2023

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!
TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?

[00:25] A rundown of what your ad quality score is and the factors that contribute to it.

[00:51] The benefits of having a higher ad quality score.

[01:12] The biggest mistakes people make when it comes to improving their ad quality score.

[03:00] Advice on how to improve and optimize your ad quality score.

[05:25] Why marketing is about driving revenue and bringing people to the point of sale.

[05:57] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Google Analytics

Facebook Ads

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
The Wells Fargo Client Retention Strategy That Actually Works
October 16, 2026

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...

Episode
ChatGPT Took Our YouTube Views From 800 to 15,000
October 16, 2026

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...

Episode
ChatGPT Plugins Added $500K ARR in Days
October 14, 2026

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...