Episode #138
Does Direct Mail Still Work?
December 16, 2016

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Does Direct Mail Still Work?
  • 00:35 – It’s untrue that direct mail doesn’t work anymore
  • 00:41 – Russell Brunson from ClickFunnels is a great example of how well it works
  • 01:07 – “Direct mail is NOT dead”
  • 01:21 – Direct mail still works for businesses that cater to older people
  • 01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail
  • 01:57 – Neil describes an ad he got in the mail the other day that he actually opened
  • 02:21 – Like a website, direct mail also has funnels
  • 02:47 – Send a unique letter to get someone open it
  • 03:00 – Have persuasive copy
  • 03:10 – Neil is testing out a marketing strategy in the mail
  • 04:14 – Consider your audience
  • 05:37 – Be creative with your messaging inside your mail
  • 06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad
  • 07:19 – That’s it for today’s episode!

3 Key Points:

  1. Snail mail is NOT dead—you just need to be creative in your marketing.
  2. It is ESSENTIAL to have creative and persuasive copy in direct mail.
  3. Success in direct mail is dependent on approaching the right, target audience.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Are Standing 1 On 1’s Stupid?, Erewhon’s Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We’re Going To Ramp The F**K Out Of YouTube
May 22, 2025

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and ...

Episode
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It’s Not Replacing Jobs)
May 21, 2025

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting ...

Episode
The One Trait That Determines If You’ll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
May 20, 2025

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on ho...