Episode #977
Does Podcast Advertising Actually Work? 
April 04, 2019

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Does Podcast Advertising Actually Work?
  • [00:35] MeUndies advertises on podcasts. They make $75 Million a year.
  • [00:48] They spent a third of their marketing budget on podcast advertising.
  • [01:10] Eric thinks this is “stupid”.
  • [01:40] Once you start advertising overly consistently, the message becomes lost on people.
  • [02:15] People reach out wanting to advertise with us all the time.
  • [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
  • [03:05] Knowing the audience is key.
  • [03:15] It has to be the right product for the right people.
  • [03:20] That’s it for today!
  • [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to Create Videos in 60 Different Languages Using AI #2183
August 10, 2022

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but ...

Episode
How We Would Start From Scratch Today #2182
August 09, 2022

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engag...

Episode
Reaction: Meta Announces TikTok Redesign of Facebook #2181
August 08, 2022

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for oth...