In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Does Rich Anchor Text Still Matter?
• [00:57] Neil recently made a blog post about this.
• [01:10] He tried a bunch of link building tactics.
• [01:20] He found that anchor text is one of the biggest drivers in rankings.
• [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.
• [02:30] Also remember to build links the “natural” way.
• [03:00] Investigate your competitors’ ratios of rich anchor text.
• [03:32] That’s it for today!
• [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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