Episode #
Does the Skyscraper Technique Work in 2021? #1673
March 12, 2021

Does the Skyscraper Technique Work in 2021?

In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021?
  • [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean.
  • [01:14] Ways in which the technique is still working and how it is being misunderstood too.
  • [02:37] Word count is not the most important thing, it’s about value.
  • [03:54] The example of Wikipedia and why this proves the importance of updating content.
  • [04:37] Usability, links and more to improve you traffic!
  • [04:56] That is it for today!
  • [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!

 

Links Mentioned in Today’s Episode:

 

Backlinko

Ahrefs

Ubersuggest 

Wayback Machine

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
AI Doesn’t Drive Revenue Today!
September 15, 2025

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...

Episode
Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
September 11, 2025

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....

Episode
Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation
September 10, 2025

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...